Niche (small business websites) marketing tactic
No commentsBy Eric King
One of the most important mistakes entrepreneurs make is making an attempt to market their product to a large general market instead of targeting a tiny niche market. As a marketing specialist, getting my clients to concentrate on a niche market is the most difficult part of my job. Whenever I tell a customer that they must start off small and target a specialized niche market, my customer nearly always claims, But I think everyone could use my product and if I limit my market, I will get less sales. Then my response is, okay, if you’d like to market your product to the world, how many millions of bucks do you have to invest in regional, state and global advertising campaigns? Then I am getting a blank stare or the phone goes quiet.
To be successful in today’s hyper-competitive, over-advertised market-place, you really must target your business and promoting on serving a specialised and ideally small niche market. This is especially true and a matter of survival if you’ve a little promoting budget. If you ignore this recommendation and try to market to a massive general market before first becoming successful in one tiny niche market, I will assure you that you’re going to shortly go broke and be into Chapter 11. However, if you do make a decision to target serving a small niche market, you greatly increase your odds for business success with far less risk.
So what’s a gap market? A focused market is group of purchasers or companies which all have a very express need or want. As an example, let’s say you sell fancy and reasonably dear parrot cages. Your niche market consists of people who own parrots, and especially folks who own parrots and earn earnings big enough that they can afford to buy your fancy parrot cages.
On the other hand, if you decide to promote your fancy parrot cages to everybody in the U. S. who owns a bird, you are promoting to a pretty large general market and the money you spend on marketing will be wasted because virtually all the folks who will see your marketing will not have a need or interest in buying an expensive parrot cage. Yes, that sound you heard is the sound of your money being flushed down the john because you ignored niche marketing.
Here is another example. Shall we say you invent a new kind of ergonomic chair. This chair is very comfortable and actually helps folk who are suffering from lower back agony. Now, what most inventors would do when they come to me to market their product is they might say, everybody will need my ergonomic chair. I need to first market it nationally and then to the world. Then I ask my famous question of how much money have they got for selling, and I am told it’s a couple thousand dollars. So, my client wants me to launch a state promotional program for a brand spanking new product no-one has ever heard of and I am expected to do this with about a thousand dollars. Not going to happen.
My advice for how to market this new ergonomic chair product is to market it to a very specialized niche market and there are many to choose between. The key is finding the market that most wants this product as well as can afford this product. One niche market to think about would be to market the chair to controlled living centers for the elderly. Another niche market is chiropractors who could sell this chair without delay to their patients who suffer from lower back agony. There are many other niche markets that could be considered too. The secret is to identify who’s got the most desperate need for your product or service and then target your promoting on that niche market. If you are still confused, do this exercise. Find the people who stay up at night troubling about the difficulty your product solves and you have already found your niche marketplace.
Eric King
SEO and Marketing analyst
All about using internet for your marketing
By Jessica Thomson
In today’s times a customer has many options to choose from. So to make your product stand out among those options you have to do extensive marketing. And one of the methods to do so is internet marketing.
When internet is used for marketing purposes that kind of marketing is known as internet marketing. The benefits of internet marketing are many like it is a low cost medium of marketing. The other very important benefit of internet marketing is that it is very quick in terms that it can provide you very quick response from the customers saving you a lot of time. It also provide a personal approach as the customer is doing the browsing individually and it reaches him directly. Here on can do specific marketing like if the product is aimed at a particular region the advertising will be done only in that region which will derive greater results as the appeal factor will also be more for the regional people. Internet is used by a large number of people so an advertisement on internet will be exposed to a larger number of people. Even the statistics can be easily calculated in internet marketing. There are some disadvantages also of internet marketing like there is security issue and then there is low speed of internet to be dealt with but the advantages outweigh the disadvantages.
One of the industries which has really benefitted from internet marketing is music industry because a lot of people use the internet to purchase music albums and also use it to download music. Internet has really brought a revolution in this industry. It has really changed the medium people purchase music. This is because people don’t buy only that music which has just been launched or released. They buy music all the time and they may be very old ones or not so old ones. Now this amount of music cannot be stored at one time in a shop so internet is the best place to put all the music because of its large storage capacity and also because of its large capacity to serve a huge number of customers at a time.
So even you can use this medium to enhance your business. But first you have to know how to get a ranking on google, yahoo and other search engines like MSN. A large amount of research is done about which are the most searched keywords so that if you put those particular words on your website your website will appear as soon as someone searches with those words and the visibility of you website will increase.
So go ahead and know more about internet marketing by reading internet marketing reviews and internet marketing product reviews which are available on internet.
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Tuesday, September 15th, 2009 at 9:40 am and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
