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(Business web development) Chiropractic Marketing News - Google’s Sneaky Trick

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By Mitchell Davis

 ”A few months ago I came across something very interesting and ground breaking, as it relates to chiropractic marketing. Not having a firm grasp of what I’m about to share will hurt your marketing efforts, more specifically when it comes to putting videos out and trying to get mass exposure.

As I dug down a bit in the world of social media and search engine optimization (SEO), I uncovered that Google began to use speech to text conversion. Quite simply, it means that they are extracting the spoken text from your videos, then converting it to regular text.

While I was doing my chiropractic marketing research and homework, I couldn’t find out (from their mouth) why they were doing that. But, the answer is quite obvious in my opinion. When it comes down to it, Google is always searching for relevant content. This is the main reason they now use your spoken words to categorize and rank your video, regardless of what video sharing network your video is on.

So what does this mean to the average chiropractor in their chiropractic marketing endeavors online?

Well, in most cases you can significantly increase your Google ranking with your chiropractic website by adding keywords in your spoken audio from the video. Be aware that, only using music behind written text in a slide show does not work as well if from an SEO standpoint.

Remember, when you’re writing your video outline or script, incorporate and put the keywords you want to rank for on the search engines up front, and actually say them periodically through the video. Don’t just randomly toss them in either. It’s best to fit them in so it sounds natural while taking nothing away from the flow of your presentation.

As a suggestion, you may want to write your outline like you were writing portion of your chiropractic website that you wanted Google, Yahoo, or Bing to index. The primary reason is because with their speech to text conversion, they’re using the same algorithm as if it were written text like in an article.

This one thing alone will change the chiropractic marketing game substantially in the future. Just watch.”

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What Are Squeeze Pages And Why Do I need One

By Alfredo Trabulsi

 Squeeze Pages. If you still haven’t heard of them up to this day, now you did and you may soon find WHY the majority of of the TOP Internet marketers use them and why you too have to take advantage of them.

But, before me getting into the ins and outs of the WHY’s, I think it’s important for you to grasp what “Squeeze Pages” are thus that you just won’t be lost when reading the remainder of this article.

Thus, with that said, a “Squeeze Page” by definition is merely a *single* net page which has solely 1 purpose, and that is… to capture the Names and Email Addresses of your visitors and/or potential customers.

That is it. You do not wish to have to look any further into it than that.

Now that you are familiar with the *What*, now it is time for the *Why* you must use them.

Well… here it is bluntly. You need to take advantage of “Squeeze Pages” for the reason that they are the ‘tool’ that may build your on-line business targeted *Opt-In* following of subscribers to which you can then sell to over and over again while not spending a single penny on advertising.

How’s that for a WHY answer?

Well, that is just 1 reason. There is more.

What if were to tell you that by merely setting up a “Squeeze Page” you might run your whole on-line store on Auto-Pilot?

I am not kidding here’s WHY.

The other and most essential part of your “Squeeze Page” that I haven’t told you about yet is the *Opt-In* form(that’s where your readers enter their Name and Email Address) and what it’s most important function is.

Your Opt-In form is just a component of what is named an “Autoresponder”.

And an “Autoresponder” is simply a service that will send out a sequence of pre-written emails by you at what ever schedule you choose, to who ever decides to Opt-In for what it’s you are offering.

I sincerely hope this has meaning to you because the facts are, if your not using a “Squeeze Page” to build a list for your online business, then your really not building a business.

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Saturday, October 17th, 2009 at 1:15 pm and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.