Managing Duplicate Content In Your SEO (free business websites)
No commentsBy Erik Hammond
This article will guide you through the main reasons why duplicate content is a bad thing for your site, how to avoid it, and most importantly, how to fix it. What it is important to understand initially, is that the duplicate content that counts against you is your own. What other sites do with your content is often out of your control, just like who links to you for the most part… Keeping that in mind.
How to determine if you have duplicate content.
When your content is duplicated you risk fragmentation of your rank, anchor text dilution, and lots of other negative effects. But how do you tell initially? Use the “value” factor. Ask yourself: Is there additional value to this content? Don’t just reproduce content for no reason. Is this version of the page basically a new one, or just a slight rewrite of the previous? Make sure you are adding unique value. Am I sending the engines a bad signal? They can identify our duplicate content candidates from numerous signals. Similar to ranking, the most popular are identified, and marked.
How to manage duplicate content versions.
Every site could have potential versions of duplicate content. This is fine. The key here is how to manage these. There are legitimate reasons to duplicate content, including: 1) Alternate document formats. When having content that is hosted as HTML, Word, PDF, etc. 2) Legitimate content syndication. The use of RSS feeds and others. 3) The use of common code. CSS, JavaScript, or any boilerplate elements.
In the first case, we may have alternative ways to deliver our content. We need to be able to choose a default format, and disallow the engines from the others, but still allowing the users access. We can do this by adding the proper code to the robots.txt file, and making sure we exclude any urls to these versions on our sitemaps as well. Talking about urls, you should use the nofollow attribute on your site also to get rid of duplicate pages, because other people can still link to them.
As far as the second case, if you have a page that consists of a rendering of an rss feed from another site - and 10 other sites also have pages based on that feed - then this could look like duplicate content to the search engines. So, the bottom line is that you probably are not at risk for duplication, unless a large portion of your site is based on them. And lastly, you should disallow any common code from getting indexed. With your CSS as an external file, make sure that you place it in a separate folder and exclude that folder from being crawled in your robots.txt and do the same for your JavaScript or any other common external code.
Additional notes on duplicate content.
Any URL has the potential to be counted by search engines. Two URLs referring to the same content will look like duplicated, unless you manage them properly. This includes again choosing the default one, and 301 redirecting the other ones to it.
By Utah SEO Jose Nunez
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Getting Lost In The SEO World
By Erik Hammond
The ever-increasing level of competition in the Web these days is like a mad scramble for most businesses, with thousands of sites and affiliates boxing-out each other for niche markets, increased traffic, and higher sales.
Website and business owners who spend money on optimizing their websites in the search engines want to know they are getting a good return on their investments. SEO firms and experts need concrete numbers to show that the campaign is working, and that they should continue to invest in optimization.
According to the experts, there are several good reasons why you should measure your SEO efforts, so that you wouldn’t get astray in terms of direction or investment. First, you need to justify how much you’re spending to management, your client, or whoever holds you responsible for getting traffic to your website. Second, is to make sure that all the time and funds you’re spending on SEO is actually working. Third, to enable you to secure more money for next year’s SEO budget. And lastly, to enable you to stay competitive always.
It is also notable to take note that you should understand industry averages, such as how much the average website owner spends on outsourcing SEO, and this could range from $100 to $500 per web page for example, and what sort of return you can expect to receive for paying premium cash. In finding out these spending averages, you are fully equipped with the knowledge when formulating a plan that will convince yourself, or the higher-ups, to spend the money on SEO.
Tips On How Not To Get Lost In The SEO World
It is far better to get started on your SEO journey of learning and make a couple mistakes, than to let months go by, never make a mistake and never get started. Here are a few tips on succeeding, and in preventing yourself from getting lost in the wide, and sometimes tricky world of SEO.
* Make a firm decision to get started. There are a lot of people who will buy a program or purchase a product, but for some reason have difficulty in getting to know how to use it: as a result, they never do.
* Gain self-confidence through experience and constant practice. Far too many people hesitate to try out their ideas. The sooner you strengthen your confidence, the sooner you will realize the potential for what you can achieve and do. In the beginning, start with a few of your own sites where you have full creative liberty without encountering the demands or pressures that come from a client.
* Gather advice from the SEO community by visiting respected forums and discussion groups. Although at times you may not get leading edge stuff, since most of that costs a lot of money, however you will get an awesome amount of pertinent information. Plus, you’ll also hear both sides of a story, both the pros and cons, from the debates that seethe within the community.
* Subscribe to reputable newsletters and learn from what the experts say. Many of them are free to sign up to and they can be a wonderful venue to start learning.
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Your Business Website Development Resource Center
No Static Highspeed Internet Phone Service Calls Cost Less than the Rest
By rl707
Broadband providers can now offer internet phone service through VOIP technology. By enabling users to take advantage of their existing broadband connection to make and receive cheap phone calls, VOIP has become a real money saver for both residential and business customers alike.
The new voip technology has created a special niche in the communication business with more broadband providers competition than ever. More competition in the voip internet connection has resulted in a lowering of rates and an increase in standard features which has benefited the end user. A little research into finding the best broadband provider to fit your needs can go a long way in terms of satisfaction and money saving benefits.
Vonage is the most known of the broadband providers in the voip telephony market.The marketing of Vonage has made it seem like they are the only voip broadband provider. Vonage provides standard services and less expensive monthly costs that most of the large landline and some of the other niche providers. Vonage is only one choice and there are many more broadband providers that offer the same good service and standard features to choose from.
You dont have to be computer savvy to have this system installed.
For the more tech savvy consumers who are looking for the ultimate in price reduction and do not require some of the frills that come with many of the voice over IP services, there are bare-bones PC based communication options such as Skype, Google Talk, SIP and newcomer Magicjack. Google Talk and Skype are services which allow users to make PC to PC calls directly over the internet. The PC to PC calls normally use a headset or mike with speakers.
SIP (Session Initiation Protocol) is not a company but a communications protocol which allows communicate from PC to PC at no cost to the users. Cost savings and computer savvy are enough of a reward for setting up the more complicated SIP communication on the internet.
Know your office requirements before talking to a broadband provider about the established budget. To reduce your choices check the internet for pro and cons of the providers.
R B Lawrence is an expert Ezine author and web master.
Click here to get more options for an internet phone service.
Sunday, February 28th, 2010 at 8:15 pm and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
